Tune in to our latest podcast episode as we delve into the innovative partnership between Bridgestone and the University of Arizona, focusing on the development of guayule as a rubber substitute. Join the discussion as we explore the potential of guayule as a sustainable alternative in the tire industry and beyond. Learn about the collaborative efforts between Bridgestone and the University of Arizona to research and advance this eco-friendly material. Gain insights into the impact of this partnership on sustainability, innovation, and the future of rubber production. Don't miss out on this insightful conversation about the journey towards a greener and more sustainable future.